How to deliver an effective e-commerce platform
The one thing that has been a constant is the innovation around technology. Every day we see news about someone creating a path-breaking solution that addresses to a common problem shared by global citizens. Today, we are seeing industries undergoing a paradigm shift as they are trying to embrace these innovations around technology. One industry that is constantly going through innovation is the retail industry.
Thanks to cheap internet prices and low-cost smartphones (which has been forecasted to reach 2.9 billion users by 2019), today we are seeing a surge in the use of smartphones for online shopping. And of course, it is needless to say the number of development companies who have sprung up, trying to get a piece of the pie.
E-Commerce Development has taken huge strides in the past 5-7 years, ever since we have seen a major drift in the technology framework that is the foundation of any e-commerce platform. However, there are many questions that experts are talking/debating about. One possible questions are - Is there an end to this? Or is this a never-ending saga? Well! The answer is as elusive as the question itself. We can talk about the lifecycle part at a later stage, however, what is more pertinent is the fact about how to deliver an effective platform.
Let us look at some of the factors that e-commerce developers have to look into to create an effective system
Get into multiple channels
Online retail outlets who are promoting through a single channel will be obsolete over a period of time. Smartphone users are getting extremely social across multiple channels. Hence, it is imperative for e-commerce companies to make their stores present across social channels; thereby increasing the traffic of visitors.
Deliver Personalized Experience
The more you know a customer, more you can serve them better. Today, if you are relative to your customer, your customers will be loyal to you. For instance, Amazon starts throwing you preferences based on your recent buying pattern. This is a personalized experience that needs to be delivered to every customer.
Incentivize for Loyalty
For any e-commerce provider, it is very important for their customers to be loyal to them. Hence, service providers must come up with attractive incentives to ensure that their customer base is retained.
Leverage Mobile Platform
At the beginning of this article, it was indicated that smartphone users are constantly on the rise with a whopping 2.9 billion users forecasted by 2019. This itself should be a wake-up call for those who are not on harnessing this platform to reach out to a wider audience.
Stay Committed to Deliverables
Every e-commerce provider has their own set of defined deliverable, particularly when it comes to delivery of products. Turn-Around-Time is a very critical element that is tagged to a deliverable of an e-commerce company. Hence, service providers should stay committed to these delivery points, in order to keep their customers happy.
Lastly, it is very crucial to keep your customers engaged with rich content that will keep them abreast of what is happening at your end. There should be constant messaging going through multiple channels that will keep customer reminding of their association with the service provider.
The subject is as vast as the industry and there are many indicators that can be elaborated. However, the ones mentioned above are the fundamental elements to be addressed to deliver an effective e-commerce platform.
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