Today, if you go and ask someone if they have a website for their business, it will be a question that may be laughed up on. Yes, it is true. This is because today everyone has a website. It is a basic necessity for anyone to do a business. And because it is an imperative need, there are so many players in the market today who do website work, that it is very difficult to define who is the best in this business. No matter how many evaluation parameters you put up for selecting a vendor or a partner, you may not find a company or a provider who is 100% effective.
However, the irony is that in spite of the fact that designing being a very skilled work with lot of nuances to be taken care of. Hence, companies have to rely on the expertise of these web designers that they bring to the table. Agreed, that the process of web design is technically an art, but you cant eliminate the science behind it. This is because there are still some rules that need to be followed by designers to make the best out of web designs. If these simple pointers are taken into consideration, anyone can create a visually presentable and appealing design.
So, the big question is, what makes a design so effective, appealing and pleasing. And believe it, it is not just having Flash. Flash does provide an extra push to your website, but too much of Flash will make your website clumsy. So, can you go for Illustrator. Logically, that is an obvious choice, but not necessarily the final choice.
It is time for designers to get out of the traditional concept of designing and consider it as a cocktail of perfectly blended elements to deliver the perfect design.
Here are few elements for any designer to go for.
Balance of a website means that the site should have a proper symmetry and a structure to the whole layout of the site. It should not happen that one side of the website is blank and the other side is completely cluttered with content and images.
Grids are always the guiding line for any designer to help in structuring other elements on the website. They are a set of horizontal and vertical rulers and lines to help designers put other elements in specific compartments.
Having the right color on your website is a very critical element. Choosing the right color with the right RGB code or CMYK color model will help you to keep your website worth visiting. Don’t splash all seven colors and make your website a canvas of nothing. Try to keep it minimalistic with 2 or 3 colors. Sometimes, a monochrome website will also be very effective.
Website is not just about content in the form of text. You need to mix it with right set of graphics and images to ensure that there is a perfect balance of the message that goes out and visitors can relate the text with the image.
Not to say that this is just a very limited set of prerequisites that any designer needs to think of. However, if these are not in place, there is no point in going forward.
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